TRENDS IN HONEY CONSUMPTION AND PURCHASING HABITS IN THE EUROPEAN UNION

Honey is a staple food of animal origin, with many beneficial properties, so the study consumption and purchasing habits an important issue. The main aim our research to present market situation conditions domestic beekeeping sector from consumer's point view. We considered it appropriate because European Union second largest honey producer in world Hungary EU. Thus, global EU trade changes, trends changes consumer are significant factors influencing situation. presented through review relevant foreign literature, statistical databases (EU Member States' programmes, KSH, OMME, Statista reports) analysed. aims find out direction patterns consumption. chose online questionnaire survey method assess results comparison similar Hungarian studies. To analyse Europe, we have collected analysed reports, primary secondary studies several countries. Finally, data each country compared, highlighting similarities differences.